Mortgage Exec Says: Embrace the AI That Works for You

Choose Your Tech, Boost Your Game

Mortgage brokers don’t need a one-size-fits-all solution to stay competitive—they just need to embrace tools that work for them. That was the key message from Rocket Pro TPO executive Mike Fawaz, who encouraged brokers to adopt AI solutions that align with their comfort level and business goals. “Use the tools you’re comfortable with today,” said Fawaz, as he highlighted the industry’s digital evolution during a recent presentation. The use of chatbots, predictive analytics, and automated communication tools is quickly becoming the norm, not the exception, in the mortgage space.

AI on the Rise—But It’s Your Call

While the AI landscape is rapidly expanding, Fawaz emphasized that brokers should avoid the pressure to keep up with every trend. Instead, the focus should be on tools that genuinely improve workflow and customer relationships. Innovations like Rocket’s Pathfinder, which uses AI to guide brokers through guidelines and answer questions, are proving invaluable. Still, Fawaz stressed that successful digital adoption hinges on broker choice and comfort, not hype. In this new era, adaptability—not complexity—will define who thrives.