Genshin Maker miHoYo Bets Big on AI Dreams

Gaming Giant Turns to Artificial Intelligence

miHoYo, the Chinese game studio behind the blockbuster hit Genshin Impact, is embarking on an ambitious push into artificial intelligence. The company sees AI not just as a tool, but as a transformative force to evolve beyond gaming into a sprawling “virtual world” where billions of users interact. MiHoYo has established a dedicated research arm, HoYoverse Research, which is already experimenting with generative AI for content creation, realistic digital characters, and smarter virtual interactions. The move reflects a broader trend in tech where entertainment giants are fusing storytelling with cutting-edge technology, seeking to build immersive experiences that rival real life.

From Game Worlds to Virtual Universes

While Genshin Impact has earned miHoYo billions and a loyal global following, the company is eyeing a future that blends games with AI-driven ecosystems. Central to this is building smarter non-playable characters (NPCs) that talk and behave like real people, enabling deeper narrative experiences. MiHoYo is also hiring AI talent aggressively, sharpening its own large language models and investing in AI-generated art and voice synthesis. Though still in early stages, its vision draws comparisons to metaverse ambitions from companies like Meta—only with a stronger gaming foundation and a fanbase already living within digital fantasy universes.