Outsmarting the Machines: How to Spot AI-Powered Scams

Scammers Are Getting Smarter—So Should You

As artificial intelligence becomes increasingly sophisticated, cybercriminals are turning to these tools to create more convincing scams. Experts at Virginia Tech are sounding the alarm about the rapid evolution of AI-assisted phishing schemes, deepfakes, and identity theft. These scams use AI to mimic human behavior with eerie accuracy—whether cloning voices, writing persuasive emails, or generating fake video content. The growing accessibility of these tools is making it easier than ever for bad actors to deceive unsuspecting targets.

Trust but Verify in the Age of Deepfakes

One of the most alarming developments is the use of AI to replicate voices and video to impersonate loved ones or authority figures. Virginia Tech cybersecurity researchers say people should be skeptical of urgent messages—even if they seem to come from familiar sources. They advise double-checking any surprising or emotional communication, especially those requesting money, passwords, or personal information. In many cases, a quick phone call or face-to-face verification can disrupt a scam attempt.

Tech Literacy Is the New Armor

To combat the rise in AI-enhanced fraud, Virginia Tech experts recommend strengthening digital literacy across all age groups. Awareness campaigns, public education, and keeping up with basic cyber hygiene—like using multifactor authentication and spotting phishing red flags—are now essential. The university is also working on developing better detection systems to flag AI-generated content. As the line between real and fake becomes increasingly blurry, staying informed may be the most reliable defense.